PROMOTION COMPAIGN
Mass media
Ads in core and non-core periodicals such ass: Offline, Sport-Marka, Bike market update issue, Volnyi Veter, Vertikalnyi Mir, Mountain Bike, Sport magazine, Extreme Magazine, Sport v Petersburg, Sport Express Extreme, Risk Onsite, InSports, Russian Zoom, Fototravel, Onboard and other.
The internet
Information (articles, news Banners) about the event. Web support was provided by such web sites as: kaunet.ru, sportcatalog.ru, risk.ru, dirt.ru, adxcoimpany.ru, fatunion.com, velomania.ru , bike4u, bikeangelsk.ru, xvolga.ru, active.hi-fi.ru, rusadventures.ru, sportexpo.ru, weekend.ru, sarbike.ru, redbike.ru, х-team.ru, bmxzone.ru, BMX.RU, x-bikers.ru, biketrials.ru, teambikers.ru, extremal.ru, mtb-forum.ru, exmag.ru, bikeforum.petroglif.ru, girlfriendshome.ru, birota.ru, insidebmx.ru, twentysix.ru, veloonline.com, sport-art.ru, x-kirov.ru, velomobil.nm.ru, Moskva.com, nwfr.ru, korolev-riders.ru, infox.ru, lpbmx.ru, extreme-shop.ru and other.
Social networks
Promotion of the exhibition on social networks to attract the target audience. Сreation of thematic resources, preparation of original content (photos, video, tex, copywriting) on the topics the exhibition. Preparation of media viruses internet resources for the entire period the organization of the event. Creating an information-resonance of the target audience for the entire period of organizing the event.
Outdoor advertising
Billboards 1.75*1.8 along busy Moscow roads and bus stops of the city.
Direct mail
Direct mail advertising for more then VIP BASE of specialists. Direct invitational mailing according to the organizers` data base of 15000 addresses.
Printed materials
Flyers (35 000) and posters (300) in extreme shops: Saturn Sport Group, Velotour, Alna Bike, SPORTACADEMIA, VELOMIR, Giant, VELOMARKET-CSK, UVENTA SPORT, EXTREME TEC, В-Shop, PROVOCATOR, PanAvto and other.
International exhibition
Promo-materials were added thou such exhibitions as Eurobike (Germany), EICMA (Italy), Taipei Cycle Show, CHINA CYCLE Show (China).
